The inner world is stranger than the world of Harry Potter...

The inner world is stranger than the world of Harry Potter created out of the bricks of Vampirism The Gothic novel is not just an ordinary story of vampirism, it is rather a story about a very particular kind of myth that is very old, that goes back even before the ancient Greeks. In classical mythology there have been always stories about exotic lands inhabited by exotic creatures, there have been always a fascination with constructing images of monsters male and female. In classical mythology there have been always stories about the encounter between the mortal and the immortal, between the ordinary and the exotic. There have been always an attraction to images of monsters, designed to shock and horrify. In short various images of†¦show more content†¦Rowling. The seven fantasy novels named after the titular character, chronicle the adventures of a wizard, Harry Potter, and his friends Ronald Weasley and Hermione Granger, all of whom are students at Hogwarts School of Witchcraft and Wizardry. The main story arc concerns Harrys quest to overcome the Dark wizard Lord Voldemort, who aims to become immortal, conquer the wizarding world, subjugate non-magical people, and destroy all those who stand in his way, especially Harry Potter (Wikipedia).Warner Brothers produced big banner movies on the basis of the stories. More than that, now in Florida City â€Å"Harry Potter Theme Park† is being established with millions of dollars investment. The issue for consideration is; why are adolescents as well as other age-groups drawn to Harry Potter stories? Here is the answer; Harry Potter’ stories take readers to a wonderland that is extraordinary, miraculous, magical and spinning. A wonderland that is entirely different from the secular world nearby. Readers experience something totally sublime. At every turn of the story extra-terrestrial scenarios occur. Strange events happen. The hero â€Å"Harry† travels in a magic broom that flies like an airplane. The stories fill a gap of a missing thing, something missing in the human inner world. Something that supports the imbalanced mind somewhere. By reading such out of the world stories, filled withShow MoreRelatedLogical Reasoning189930 Words   |  760 Pagesany other subject, and it is not a book about what you ought to believe about some subject. Although many scientific studies of decision-making have shown that people tend to sift sources of information looking to reinforce existing views rather than to accept the view that is backed up with the better argument, our course is designed to combat this tendency. Facing a Decision as a Critical Thinker Imagine this situation. You are on a four-day backpacking trip in a national wilderness area Read MoreProject Mgmt296381 Words   |  1186 PagesProcess Analysis and Improvement, First Edition Simchi-Levi, Kaminsky, and Simchi-Levi, Designing and Managing the Supply Chain: Concepts, Strategies, Case Studies, Third Edition Sterman, Business Dynamics: Systems Thinking and Modeling for Complex World, First Edition Stevenson, Operations Management, 10th Edition Swink, Melnyk, Cooper, and Hartley, Managing Operations Across the Supply Chain, First Edition Thomke, Managing Product and Service Development: Text and Cases, First Edition Ulrich andRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesWhat’s My Attitude Toward Older People? 40 Myth or Science? â€Å"Dual-Career Couples Divorce Less† 47 An Ethical Choice Religious Tattoos 51 glOBalization! Images of Diversity from Around the Globe 54 Point/Counterpoint Men Have More Mathematical Ability Than Women 61 Questions for Review 62 Experiential Exercise Feeling Excluded 62 Ethical Dilemma Board Quotas 62 Case Incident 1 The Flynn Effect 63 Case Incident 2 Increasing Age Diversity in the Workplace 64 3 Attitudes and Job Satisfaction 69

Shakespeare s Othello - Shakespearean Motives From Iago...

Othello: Shakespearean Motives from Iago’s Perspective Shakespeare’s â€Å"Othello† opens with a dialogue between Roderigo and Iago, which foreshadows an explanation from Iago for his displeasure toward Othello in the play. RODERIGO. Thou told’st me Thou didst hold him in thy hate IAGO. Despise me If I do not†¦ (1.1.5-8). These opening lines of â€Å"Othello† between Iago and Roderigo sets the stage for the rest of the play and in turn introduces the audience to motives for which Iago desires to undermine Othello. Throughout this essay I will present textual evidence that suggests Iago was motivated by racial prejudice, as well as by other means, including jealousy, greed, and rejection. Within this essay, Shakespeare conveys a possible motive of Iago as being racially prejudice toward Othello. Racial prejudice can be seen primarily through word choice and use of figurative language in the play. Often times when characters in the play will reference Othello, they will almost never call him by h is actual name, but rather refer to him as â€Å"the Moor†. The word â€Å"Moor†, is a very instrumental indication that Othello was plagued by racial prejudice because the word carries a negative connotation and usually references individuals of African descent or Islamic faith. The consistent use of â€Å"the Moor† also makes it very clear that Othello is an outsider in society based on his skin tone, which can be presumed to be dark. Alongside the constant acknowledgementShow MoreRelatedEssay on The Incomparable Evil in Shakespeares Othello2968 Words   |  12 PagesIncomparable Evil in Shakespeares Othello  Ã‚        Ã‚   Shakespeare?s tragic drama Othello disturbs audiences because of the intense, diabolical evil involved in the plot development. Let?s explore the evil in the play, especially in the character of Iago.    In his book of literary criticism, Shakespearean Tragedy, A. C. Bradley gives an in-depth analysis of the brand of evil which the ancient personifies:    Iago stands supreme among Shakespeare?s evil characters because the greatestRead MoreEssay about Othello’s Evil Character3206 Words   |  13 PagesOthello’s Evil Character  Ã‚        Ã‚  Ã‚   William Shakespeare’s Othello gives the audience a full measure or dose of evil, mostly in the person of the sinister Iago, whose evil influence penetrates the lives of the victims around him.    In The Riverside Shakespeare Frank Kermode explains the type of evil peculiar to the ancient:    Over the ancient figure of the Vice – a familiar shape for abstract evil – Iago wears the garb of a modern devil. Iago’s naturalist ethic, as expounded toRead More Othello’s Sinister Side Essay3322 Words   |  14 PagesOthello’s Sinister Side  Ã‚        Ã‚  Ã‚   Shakespeare’s Othello, with its prolonged exposure to the evil mind of Iago, is difficult for some in the audience. Let’s consider the play’s evil aspect.    In the Introduction to The Folger Library General Reader’s Shakespeare, Louis B. Wright and Virginia A. LaMar explain the single, evil focus of the drama – the arch-villainy of the ancient:    Othello has been described as Shakespeare’s most perfect play. Critics of dramatic structure haveRead More Othello’s Evil Side Essay3107 Words   |  13 Pagesdrama Othello there is a very disquieting dimension of the play; this is the evil dimension, which has such depth and intensity that it penetrates not only the mind but the body and soul of the audience.    Even the imagery in the drama has its evil aspect. Kenneth Muir, in the Introduction to William Shakespeare: Othello, explains the instances of diabolic imagery in the play as they relate to the infecting of the Moor by the ancient:    The same transference from Iago to Othello mayRead MoreEssay on Othello’s Diabolism3419 Words   |  14 PagesOthello’s Diabolism  Ã‚        Ã‚   In Shakespeare’s tragedy Othello, there is present through most of the play such an overwhelming amount of evil that the audience can scarcely remain undisturbed.    Alvin Kernan’s â€Å"Othello: an Introduction† explains the diabolism existing under the name of â€Å"honest Iago†:    â€Å"Honest Iago† conceals beneath the exterior of the plain soldier and blunt, practical man of the world a diabolism so intense as to defy rational explanation – it must be takenRead MoreWilliam Shakespeare s Othello : Race And Performance6373 Words   |  26 PagesPAGE 1 Pass Ilari Pass ENGL 400 Seminar: Literature and Ethics Hood 7 November 2014 Barbary Horse: Race and Performance in Othello Ethics never went out of fashion in philosophy. It did, however, in literary studies. In Critical Terms for Literary Study, Geoffrey Galt Harpham asks, ?What is ethics? The answers to this simple inquiry are complexity itself, for they take us straight to the decentered center of ethics, its concern for ?the other (394). According to Harpham, Read More Mary, Eve, and Lilith in Shakespeares King Lear, Othello, and Macbeth3162 Words   |  13 PagesMary, Eve, and Lilith in King Lear, Othello, and Macbeth      Ã‚  Ã‚   Feminist criticism often explores the symbolic or archetypal use of the Biblical figures of Mary and Eve in literary criticism. One figure which seems appropriate to such discussions, but so far neglected it seems, is the figure of Lilith. Indeed, in the case of Shakespearean criticism, Lilith seems an appropriate model at times for such characters as Goneril, Regan, Lady Macbeth, and so forth. Accordingly, it is my intention to

The Chinese Culture A Chinese-American Family Reunion Free Essays

My wife is originally from the southern part of China, so her family is a mixture of descendants of China and the Americans who have married into the family. A few years ago her family had a reunion to gather together and visit with one another, and I was invited to attend. While I had experienced some of the Chinese culture prior to the event, the reunion was the first time that I really got to observe the traditional culture in real life. We will write a custom essay sample on The Chinese Culture: A Chinese-American Family Reunion or any similar topic only for you Order Now The event was a very elegant occasion, more like a banquet than the typical American family reunion. There was tons of food, most of which was Chinese, and even Chinese decorations. There were red lanterns strung around the room, all lit as the evening approached. They were very beautiful, but as it turns out they are not used for beauty. The lanterns symbolize good luck and hope. They are used every year in China at the Lantern Festival, when they line the streets to symbolize this same meaning. The color red also has significance in the Chinese culture. It is believed to be the color of luck. Some of the older family members spoke the Chinese language, which was interesting to witness, but most everyone spoke English. I am an American with family roots in Germany, so the two cultures are vastly different. The biggest difference I noticed was how much more reserved the Chinese people seemed to typical American families. Even the children, who were laughing and playing, seemed to be more respectful than American children. This aspect of the culture impacted me the most. I realized how different people are from different parts of the world, and especially those who live in America, but have been raised with traditional Chinese values. It amazes me how different cultures can vary so greatly. I enjoyed this learning experience with my wife’s family and I look forward to many more Chinese events in the future. References: Chinatown Connection, â€Å"Lantern Festival.† Chinatown Connection. n.d.. Chinatown Connection. 5 May 2008 http://www.chinatownconnection.com/lantern-festival.htm. Lee, Danile. â€Å"Chinese People Lifestyle.† Chinatown Connection. n.d.. Chinatown Connection. 5 May 2008 http://www.chinatownconnection.com/chinese-people-lifestyle.htm. How to cite The Chinese Culture: A Chinese-American Family Reunion, Essay examples

Performance Evaluation Reporting Systems †Myassignmenthelp.Com

Question: Discuss About The Performance Evaluation Reporting Systems? Answer: Introduction The impact and dominance of a company over its stakeholders is necessary and also the respect of the company in terms of positivity in the surroundings is important as well and all this is covered under and by the term Sustainability Reporting. Thought the ones who have implemented the sustainability report in their system may be less in amount, but the market is now at an uprising, which is acting together as in accordance with the incorporation of the financial and the non-financial reporting (Thomas, 2016). It has been always and mostly seen that a particular company likes to follow a particular method throughout its existence (Caradonna, 2014). This concept has been built up with a dream so as to increase the profit-making of all the stakeholders and at the same time makes advancement in the number of stakeholders trading in the market. Also, the sustainability report acts as a track record and a to-be-achieved list which marks the intentions of the performance of the company in the fields of social, economic, ethics, governance and also environmental dimensions. Since 1994 the Bunnings Warehouse is being owned by the Wesfarmers, and this warehouse is the largest known household hardware chin in the whole of Australia. This research also brings to light the fact in which the sustainability report is seen to be used by different companies so as to affect and alter the decisions of the stakeholders. Current sustainability practices of the Bunnings Warehouse As in relation to the matter of sustainability reporting, it is seen to not only act as a boon for the stakeholders of the company but is also seen to be a positive thing to be put up in the company. The companies also believe that the best way of taking decisions by stakeholders is by the use of this sustainability reporting. This can be explained by the fact that every action by the company has an equal reaction on its surrounding market as well. Maximum benefit to be provided to the stakeholders was the eager intention of the Bunnings Warehouse which is why it implemented the sustainability reporting method in its system. Though the implementation of the concept may be done a little late by the company activities in relation to the same were started long in the form of saving energy and water and still rendering possible healthy and quantity outputs for the company (Caradonna, 2014). The Bunnings Warehouse can be seen to pay attention towards the matters like responsible sourcing, waste reduction, active education, and various awareness initiatives so as to make the concept of sustainability reporting positive. From the whole explanation, it can be successfully deduced that the company intends to water and energy and to also minimize the waste products in order to uphold its sustainability priority. It can also be seen that the Bunnings Warehouse works in a direction so as to create new pioneering ideas so to relive the burden off the grid-source energy and to reduce the amount of carbon used in daily processes. A major advantage and importance of the sustainability report is the fact that it is successful in covering the loopholes which prevailed in the traditionally old reporting system and this why it is considered to be the best in a class by both the company and its stakeholders (Scott, 2009). The company should pull out some time to pay attention towards the sustainability reporting as it is healthy for the stakeholders. Sustainability reporting also highlights the measures taken up by the company so as to safeguard the environment and its resources. Sustainability reporting is the obvious reason for the increase in the demand for the non-financial information (Kruger, 2015). It also acts as a way to increase the profits of the company and the stakeholders. Recycling Bunnings warehouse pays attention to a large load of recycling items which is as per the sustainability reporting. The three key rules of the R are followed by the company to generate environmental friendly items. These three Rs are Recycle, Reuse and Reduce. Community groups and local councils also help the company to recycle and reuse the materials as per their priority and the sustainability measures to reduce waste. As per today, the company pays attention to the recycling of CFL that must not be thrown in a public area due to the presence of mercury in it. Battery back programs check the use of old batteries. Harmful and heavy metals persist in batteries that may hamper the soil. With the assistance of recycling processes, the organization decreased its landfill waste to 2.9 tons in the year 2016. Bunnings spreads awareness to reuse the old discarded timber pallets. The company also has contacts with the Queensland and South Wales which are used to buy the discarded pine pallets and reuse them. A plastic recycling program has also been taken up the company to reuse the discarded plastic strapping. Renovating old building has also been a part of the companys program in order to grow its dimensions. These recycling programs are an important step towards the safeguarding of the environment by the company. All this is done for a better future. Product safety and ethical sourcing It was thought by the Bunnings Warehouse to keep working with its partners or suppliers and at the same time increase the potential of the of the sourcing measures in accordance with Ethical sourcing program. The company also keeps close communication with its suppliers so as to check that the delivered product match up with their required standards. The company also invites auditing firms so as to get a clear view of their undertaken products so as to check that if they match up to their requirements. The company also checks the products on their level to make the product as per the expectations of the costumes. Energy efficiency Rapid change in the climate is the cause of the increasing greenhouse effect due to the increase in pollution, and this change in climate the most difficult challenge for the community. Bunnings Warehouse hopes that by the correct use of the sustainability it can cope with the rapid change in climate by deducting a number of greenhouse gases released (Wicks Colle, 2010). Gases released by the company have a dominating percentage of 85% from the use of electricity in stores and the remaining is from its produced waste. The company is making efforts to reduce the electricity consumption which includes the use of solar energy and also the installation of electricity reducing lights. The company has also made efforts for trialed climate adaptive comfort heating and cooling systems in its stores, which is considered as a more effective system for conservation of energy. All these measures have a natural air tempting technology in them. This shows that the company is on a move to better t he environment (Wicks Colle, 2010). Community assistance Helping the domestic areas, regional and national charities, and positive causes are included in the daily schedule of the Bunnings Warehouse throughout Australia. A massive amount of $37 million was raised up by it stores from community strategies. Lions Australia, Rotary, local charities and others are some of the non-profit making firms which are closely operated and provided assistance by the company. The company has also paid heed to the areas which were struck with emergencies and contingencies in association with the emergency services. Thus, the main target of the company is to generate an environment in which the companies will work in alignment and offer profits and benefits to the general public and the community. The company wants to leave its footprints with the kind of work it does for the environment. Implication for stakeholders in financial decision-making It is obvious of the stakeholders to have keenness I the affairs of the company, especially the inputs and the outputs of the company in terms of profits. It is seen that these stakeholders have the potential to affect the rise or fall of the company as per their dominance in the company (Pearce, 2012). The implementation of the sustainability reporting has led to the increase in belief in the company with facilitation in the communication of ideas and data related values so as to make a better environment as a whole (Ballot et. al, 2006). The Bunning Warehouse generally disclosed their effective measures against the risks in order to pace up their business. Governments, businesses, shareholders all gain profits from the sustainability reporting. Stakeholders like shareholders, customers, suppliers can attain knowledge about the working of the Bunnings and can have an idea about the measures of the company to expand in the future and helps them to take their own financial decisions as well. Sustainability reporting helps in reducing expenses. Another most important advantage provided by the sustainability reporting technique is that it assists in advancing the system of the company to make it function in a more enhanced way and to effectively carry out it's working (Ballot et. al, 2006). Bunnings can easily communicate with their investors regarding their KPIs and social impact in order to allow them in making relevant financial decisions. Despite all the working of the company is shown in the financial statements, still, it is demanded by the stakeholders to show the companys attitude towards a higher economic system embedded in the sustainability reports Recommendation Going by the above analysis it can be recommended that the organizations, as well as accounting advisors, must continuously seek an update in the area of sustainability reporting. It not only enhances the overall system but brings vast credibility to the process of reporting (Perrini Tencati, 2006). Also, to enhance the effectiveness of the sustainability report, the organization should have a strong command of the process of internal control so that it leads to a better form of reporting. The strategies related to the internal control are important to the integrity of the report and develops a strong trust between the management and the stakeholders (Ruffing, 2007). Conclusion The efforts made by the Bunnings in and as to the conservation of the environment can be a perfect example for the stakeholders to make crucial financial decisions in relation to the same. The efforts of the company can be shown in the form of measures adopted by the company to improvise recycling and the others relevant and environment-friendly programs. So it is obvious that these extra data acts as a boon to the stakeholders which help them in taking crucial financial decisions. This also makes the picture of the Bunnings more trustworthy. Loan offering financial institutions also demand the sustainability reports before providing loans. References Ballot, B., Heitger, D. L. Landes, C. E. 2006. The future of corporate sustainability reporting: A rapidly growing assurance opportunity. Journal of Accountancy, 20, pp. 65-74 Caradonna, J. L 2014.Sustainability: A History. Oxford University Press Freeman, E Alexander, M 2013. Stakeholder management and CSR: questions and answers. Oxford Press Kruger, P 2015. Corporate goodness and shareholder wealth. Journal of Financial economics, pp. 304-329 Pearce, J.M 2012. The Case for Open Source Appropriate Technology.Environment, Development and Sustainability, 14(3), pp. 425431. Perrini, F Tencati, A 2006. Sustainability and Stakeholder Management: the Need for New Corporate Performance Evaluation and Reporting Systems. Business Strategy and the Environment, 15, pp. 296-308 Ruffing, K 2007. Indicators to Measure Decoupling of Environmental Pressure from Economic Growth. London: Island Press. Scott, C.M 2009. Green Economics. London: Earthscan Thomas, S.A 2016. The Nature of Sustainability. Chapbook Press. Grand Rapids, Michigan Wicks, H Colle, D 2010. Stakeholder Theory, State of the Art. Cambridge University Press Answer:

Michael Porters 5 Forces Essay Example

Michael Porters 5 Forces Essay Rivalry within an Industry (High) The intensity of competition in the kopi-kaya toast industry is high. Coffee Box competes with popular chains like Toast Box, Ya Kun Kaya Toast and Wang Cafe whom with their huge base of existing customer owns a major portion of the market share. The high rivalry among competing firms are also due to the similar offerings of menu items. Competitive Rivalry within an Industry (High) The kaya and toast industry is one of highly intense competition, very much like the rest of Singapores Food and Beverage sector. It is in such competitive environment that this company would operate in, under pressure from major chains that currently lead the market, such as the Ya Kun Kaya Toast, the Toast box owned by the BreadTalk Group, and the Killiney Kopitiam. Threat of New Entrants (High) A key contributor to the proliferation of this kopi-kaya toast business is its low entry barrier. The need of expertise in toast and coffee, if even any, can easily be acquired and new entrants can effortlessly familiarize themselves with most of the operation in this business. Barriers to entry (Low) One major factor that has contributed to this seemingly lucrative business of traditional kopi and toast, is its low barriers to entry. There is minimal requirement of field expertise, an average sum of budget and a less demand for capital or resources. We will write a custom essay sample on Michael Porters 5 Forces specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Michael Porters 5 Forces specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Michael Porters 5 Forces specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This low barriers to entry has, especially in the past two decades, see the tremendous growth of this kopitiam business, also justified by its growing popularity among local market. Threat of substitute products (Low) The threat of substitute products in the traditional coffee-and-toast business is low, with western chains such as Coffee Beans or the famous Starbucks as potential candidates. However, majority of the local market business professionals including appear to be loyal customers in traditional cafes rather than the western brands. Known as the quintessential breakfast for generations of Singaporeans, the threat of substitute products in this industry is low as yet. Threat of substitute products (Low) Many business analysis and researches over the years have come to show that the surprisingly low threat of substitute products in this kaya and toast business, has added a stability dimension to this industry. Despite the challenges from western cafes, with all its modern offer, the traditional cafe business remain strong and firm among the mainstream. It appears that the local market has, apart from all alternatives choices that they could have choose or might have choose, preferred the traditional toast of bread and kaya, along with a cup of coffee not made of modern machines, but brewed from the more appealing coffee-socks method. Bargaining Power of Suppliers (Low) The large number of existing suppliers in the local food and beverage industry has resulted in a relatively low bargaining power of suppliers. Suppliers in this industry are weak in terms of bargaining power, also due to the standardized pricing of ingredients like flour and eggs. The quality of such ingredients do not vary significantly in quality, which also contributed to lowering the bargaining power of suppliers. Bargaining Power of Suppliers (Low) The huge amount of suppliers in the coffee and toast business, which apparently is still growing in numbers, has given the traditional cafe owners substantial amount of bargaining power over themselves. A more informal way of saying it is that traditional cafe owners in this business are in fact, spoiled with choices, and not without reason. It is because most owners in this industry are operated on a franchise model, or on a similar chains model, their bulk purchasing have lend them significant strength which favors them over suppliers in negotiating terms. Bargaining Power of Customers (High) Customers are powerful in terms of making decision given the wide variety of choices in this sector. Customers are able to switch between choices, depending on factors like price and place (location). The local cafe business that has been flourishing in the recent past years also ensure a low switching cost that guarantee customers substantial purchasing power. Bargaining Power of Customers (High) The customers have a good reason to embrace the flourishing of this traditional cafe business, as it now means that they would have the luxury of choosing from a wide variety of choices for their moment of traditional coffee, or more commonly known as kopi, and the favourite kaya toast. A high bargaining power of customers explains a freedom to choose between options, with a low switching cost. Price-sensitive customers would opt for cheaper alternatives and companies should be well aware of this buying power in order for them to remain competitive in business.

6 Tips for Becoming a Great Administrative Assistant

6 Tips for Becoming a Great Administrative Assistant Working as an administrative assistant can be an exciting job with many different duties. Employers seeking an administrative assistant look for certain talents and attributes to pick the right individual for the job. Learning a few tips to become a great administrative assistant makes your work easier and puts you in the spotlight for potential raises and a higher standing with your company.Fine Tune Your Skills With AppsThe ability to use Microsoft Word, Excel and Outlook is a given when working as an administrative assistant. However, increasing those skills adds to your professional abilities. For example, by learning how to make a PowerPoint presentation and having the ability to use other apps that are useful to the company, you increase your skills and your worth as an administrative assistant.Heighten Your Communication SkillsExcellent communication skills within the office environment is necessary to be a successful administrative assistant since this individual is often the first one approached with questions. Frequently, the administrative assistant writes letters, memos and handles correspondence. The use of proper grammar and punctuation can benefit from taking courses to improve writing skills. In addition, an administrative assistant deals with the public and is often the first contact with a client. The ability to handle communication needs and service to the public is a measure of an administrative assistants ability to do a superlative job.Work on Your Organizational SkillsThe organizational skills of an administrative assistant are important because you have to lay your hand on a document or file quickly. Finding an organization system that works well for both executives and staff is important. Ensure that calendars and work are kept up to date and proceed on schedule. The additional ability to foresee what needs attention next helps ensure that work gets done in a timely manner and helps your boss free more time for other concerns.Learn How to Oversee the Office EquipmentIt is important to an office that computers, copiers, fax machines and other equipment are operational and in good working order. The administrative assistant can have the duty to ensure that equipment is repaired. In addition, supplies needed to run the office, from copy paper and ink cartridges to writing paper and pens, are the responsibility of the administrative assistant. Keeping a close eye on inventory and reordering when necessary ensures that the office will continue to run smoothly.Display Your Leadership AbilitiesBesides the qualifications on your resume, having experience outside the office shows that you have an interest in learning and are a team player. Professional organizations and work as a volunteer looks good on a resume and shows your commitment to professionalism.Act in a Professional MannerAlthough you probably have a friendly relationship with your co-workers, it is important to remember that you are in the office to do your jo b and a serious attitude toward work is expected. Maintaining a professional demeanor, avoiding gossip and keeping quiet about company business is a vital quality for an administrative assistant.If you are looking for administrative assistant jobs, turning to TheJobNetwork is a great first step toward getting a job as an administrative assistant. This platform lets you enter your qualifications and the job you want. Working 24/7, TheJobNetwork searches all applicable positions, ranking them as to your preferences. An email is sent to your mailbox when a job is located and lets you apply in a timely fashion.

The case study of Coca-Cola will be provided by file .pdf. Read

The of Coca-Cola will be provided by file .pdf. Read throught it and then answer 4 questions in there. After that, di - Case Study Example Moreover, by early 1985, Pepsi had managed to acquire 2% sales of the huge market that amounted to $960 million in retail sales. Therefore, this called for change of strategies by Coca-Cola and their option was to introduce a new product that offered the same feature like their competitors. In this case, they had to conduct a research in order to introduce new product to market. After the investigation, they identified that Pepsi was offering a product that had a sweeter taste and this contributed to a growth in the preference resulting to increased market share. Coca-Cola commenced a research project, whereby they spent two years and $4million prior to settling on a new formula. They conducted 200, 000 taste test on the final formula and a blind test, whose results were sixty percent of the consumers choosing the new formula over the old one. In fact, fifty-two percent of the customers choose it over Pepsi, and this was an indication that new coke would assist in dealing with the pr oblem of losing the market share to Pepsi. 2. ... Moreover, Coca-Cola should have focused on the conducting a marketing research considering these emotions. Furthermore, there was a poor judgment during interpretation of research planning strategies by the managers. The poor judgment occurred when they found sixty percent of consumers who preferred the new Coke taste and this led to an assumption that the new coke would be the solution to their problem. However, this did not view this assertion in the basis on the other 40% who were still royal the old Coke; thus, they ended up trampling with the tastes of the royal customers who were not willing to accommodate the change of the taste. Therefore, the company should have focus on introducing the new Coke as a brand expansion and leave the old Coke like what happened with Cherry Coke. Coca-Cola Company had an advanced marketing research operation and their strategies have made them to be at the top of the market. However, in this their market was not based on scientific theories that could have assisted in understanding the consumer behaviors. 3. Companies such as Coca-Cola often test new products in plain white paper cups with no brand names or other marketing information. What does this ‘blind’ testing really measure? Does applying these results to the ‘real’ world raise any issues? Bind testing is aimed at measuring the actual response of the customers to a certain feature of the product without the influence of the brand name or other marketing information. Therefore, the consumer is expected to review the product without the ideas of the manufactures in their minds and these reviews are applied in rating the new product that is yet to be introduced into the market. For instance, Coca-Cola was seeking to settle the new